Office merge calls for new names

by: Dariella Hernandez/Editorial Assistant 

Two offices at the Levelland campus of South Plains College have new names to better reflect their responsibilities.

The College Relations Office has recently been renamed “The Office of Marketing and Recruitment,” while the Development Office has been renamed the “Office of Development and Alumni Relations.” According to Stephen John, the vice president of institutional advancement at SPC, these names have been changed to be more specific and clearer to the SPC community. Although the changes aren’t major, they will make a difference to the SPC students and the staff from now on.

A big reason for these name changes was the merging of the new Student Relations and College Relations offices in the fall of 2011. With these changes, the names will “reflect in simple terms this new way of operating and the team that has been formed,” according to Dane Dewbre, associate dean of marketing and recruitment at SPC. After an alumni coordinator was added to the Development Office, the name of the office was changed to further reflect that new emphasis.

Although this sudden change might still seem a bit confusing, Dewbre says it was needed in order to “finalize a merger of two offices into one.” Before the change, The College Relations Office and The New Student Relations Office stood alone. Although they were two different offices, “together [both offices] represented the marketing and recruitment aspects of South Plains College,” according to Dewbre.

By having a new and improved name, both of the offices “become one true office and staff,” Dewbre says.

“It [name change] clarifies the responsibilities of our office,” he added.

With the information provided by Dewbre, the SPC community can come to understand the name change and the various reasons why it needed to happen, as well as the efficiency of having both offices together, as one which will come to make things easier on the students, staff, and the alumni of SPC.

Dewbre says that the offices can function more efficiently and “tell the South Plains College story and recruit the next group of South Plains College students.”

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